Page 18 - Danish Offshore Industry 2019

By Sune Falther
“DIGITALIZING OF THE

OFFSHORE INDUSTRY

HOLDS ENORMOUS

POTENTIAL”

NorSea has used digitalizing for making everything
automatic – from office to lorry and supply vessel.

Anybody could follow the example and to make their

business more healthy

The digital revolution has stamped its remarkable char- a shame, states Jesper Høj-Hansen, CEO of NorSea and
acteristics on many branches and industries and been being a warm spokesman for a much wider digitalizing
turned into an integrated part of our daily life . We get of Danish offshore.
our news from the social media, we book our holidays
and shop for new shoes on the Net, and we use a digital “There is an enormous potential in digitalizing the
menu, when we order take-away, book time at the hair- offshore industry. We in our company, have made part
dresser’s or need a spinning session– we may even find a of the journey, and we have experienced the value to
new true love via the digital opportunities. us of digitalizing– even if we are still far from reaching
our final goal. But many other offshore companies could
But the digital revolution has hardly touched the off- enjoy the same benefits as we have obtained,” claims
shore industry– at least not to the same degree. That is Jesper Høj.

DIGITALIZING IS BENEFITTING THE BOTTOM LINE
Like almost the entire offshore industry all over the
world NorSea had to endure a couple of difficult years
from 2015 to 17 when the collaps of the oil prices and
the general recession of the oil&gas industry let out the
DIGITALIZING CAN BE air of most companies.
USED MUCH MORE But in Esbjerg Harbour NorSea made good of the cir-
cumstances by teaching itself to be less vulnerable to the
THAN THE CASE IS fluctuations characteristic to the offshore industry.
TODAY. IN OUR NEW “ 2016 and 17 tought us that we needed to increase

HOUSE OF INNOVA- efficiency and reduce our fixed costs. When you cannot
influence the ups and downs of the market situation and
TION WE, AN EXAMPLE, the price you want to get for your services you have to
ARE SETTING UP focus on the items you can influence, and that is the cost
of producing and delivering your services and endeavour
THIRD VERSION OF to obtain the best possible profitability,” states Jesper
Høj.
OUR DIGITAL
CONTROL CENTER. The means were lean and digitalization.

JESPER HØJ-HANSEN, CEO, NORSEA “It might look like an exercise in saving , but there is
much more to it. Digitalizing has made our operations
much more efficient and safe, and increased the quality

16 / “DIGITALIZING OF THE OFFSHORE INDUSTRY HOLDS ENORMOUS POTENTIAL”