Page 26 - Danish Offshore Industry 2019

By Sune Falther
BACK ON TRACK:

”STABILITY MAKES A

TREMENDOUS DIFFERENCE!”

Professional width and robustness have been
decisive factors to ALL NRG in an unstable market.
Now growth has materialized laterally in the energy

industry.

“The price of oil may be high or low, that doesn’t mean THE WILL TO INVEST DISAPPEARED
too much - as long as it is stable. And when looking at Fortunately, ALL NRG is well founded as the company did
the year lying ahead quite a lot is indicating that stability not face totally calm waters since APRO Wind, Q-STAR
is returning, especially in the Norwegian sector.” Energy and VB Enterprise in 2014 took the first steps
towards the merger which resulted in ALL NRG.
Hans Schneider, CEO of ALL NRG A/S, is a careful optimist
on behalf of the energy industry and himself. A careful- The vision of ALL NRG was to establish a new major sup-
ness being a natural result of having experienced a solid plier to the energy industry by uniting offshore company
switchback ride up and down during the latest years, of individual skills and unique competences in order to
when a most volatile market made it difficult to get a create a large, strong offshore company with deep as
foothold in the Danish and Norwegian underground well as widespread competences.
industry, traditionally being the home grounds of ALL
NRG. The mutual vision had just been born when the oil indus-
try ran aground on a rock.
“When you work in a market like the offshore industry,
you are sometimes only a small pawn in a big game of In the autumn of 2014 almost anything could succeed in
chess,” claims Hans Schneider. a market where the price hovered around US$100 per
barrel. You had to be an old rat in the trade to remem-
“The fluctuations of the global market dictate most of ber the days when the price was as low as US$70 – a
the agenda here and now, and at the same time you are depressing level not seen for the latest four years.
riding on a wave of infrastructural devisions aiming 20-
30 years into the future.” And then the bottom fell out of the market. In half a year
the oil prices were more of less halved. From US$100 to
US$50. And just when everybody had accepted the fact
that US$50 was the new normal level, prices in February
2016 were once more halved to US$26.21 per barrel.

“To the global oil industry 2015 was an extreme year,
and it was a tough time to consolidate a company which
had been founded in the fond hope of growth and
WIND POWER IS being ready to grab all the golden opportunities lying
just before its feet,” explains Henrik Hansen, Managing
GROWING AS FAR Director of the Oil&Gas Dicision of ALL NRG.
AS THE EYE IS “Nobody would invest in a market where tomorrow’s

REACHING! prices were just guesswork.”

HANS SCHNEIDER, EXPLOITING SYNERGY
CEO, ALL NRG To ALL NRG the name of the game turned into exploiting
the company’s width, synergies and ability to move com-
petences laterally.

24 / BACK ON TRACK: ”STABILITY MAKES A TREMENDOUS DIFFERENCE!”